Louis Vuitton doesn’t have a single “brand ambassador” — it runs a broad roster of global ambassadors across sport, music, film, and culture, refreshed regularly under creative directors Pharrell Williams (Men’s) and Nicolas Ghesquière (Women’s).
Recent additions (2025–2026)
- Alysa Liu — Olympic figure-skating gold medalist, named a Louis Vuitton ambassador in 2026 after attending the fall 2026 women’s show during Paris Fashion Week. Nicolas Ghesquière described her as embodying “the modern Louis Vuitton Woman — confident, creative, and utterly fearless.”
- Rapper Future was named a Louis Vuitton “Friend of the House” ambassador, joining the roster Pharrell Williams has built through music, sport, and style.
Established athlete ambassadors The roster of celebrity athlete ambassadors includes Carlos Alcaraz, Naomi Osaka, Jude Bellingham, and Antoine Dupont, and also includes Victor Wembanyama, Yuto Horigome, and Wang Chuqin. Past ambassadors have included Eileen Gu and Rayssa Leal.
Others in the current orbit
- Actress Victoria Song is a Louis Vuitton ambassador who has appeared at brand events like the Cruise 2026 Macau show.
- Pharrell Williams himself, as Men’s Creative Director, functions as the connective figure recruiting cultural talent into the “Friend of the House” ambassador tier.
How the program works
Rather than one global face, LV uses tiered categories — global ambassadors (long-term, cross-category), athlete ambassadors, and “Friends of the House” (creatives tied to specific shows/campaigns) — refreshed frequently around fashion weeks, awards season, and major sporting events like the Olympics.
Want a rundown of any specific ambassador’s campaign work, or the full current roster by category?
