Skechers doesn’t have a single “face of the brand” in India — it runs a roster model, signing multiple ambassadors across cricket, Bollywood, and lifestyle to cover different audience segments. Here’s who’s currently on it, based on the latest announcements.
Current Roster
Cricket
- Jasprit Bumrah — India’s pace spearhead; Skechers’ longest-standing and most prominent cricket ambassador in India.
- Suryakumar Yadav — signed as Skechers has appointed Suryakumar Yadav as its brand ambassador as part of its expansion in cricket, with the Indian cricketer wearing Skechers cricket footwear and featuring in performance-related campaigns.
- Mohammed Siraj — signed by Skechers as its newest brand ambassador in a move to strengthen its foothold in India’s expanding cricket footwear market.
- Ishan Kishan and Yastika Bhatia — both part of the existing Skechers roster that Siraj joined, alongside Bumrah.
Bollywood / Lifestyle
- Kriti Sanon — announced as a new Brand Ambassador for Skechers India, where she will be the face of the fashion and lifestyle categories and appear in the Skechers Street streetwear sneaker campaign.
Corporate context — Rahul Vira serves as CEO, Skechers South Asia Pvt. Ltd., and has spoken on several of these ambassador announcements.
(Note: Skechers also runs a separate global roster — e.g., Sofía Vergara internationally — that isn’t specific to India.)
FAQ
Q: Who is “the” Skechers India brand ambassador? There isn’t just one. Skechers India uses a multi-ambassador strategy — cricketers for its performance/sports push, and Bollywood actors for fashion and lifestyle lines.
Q: Why the heavy focus on cricket? It reflects Skechers’ cricket footwear expansion. The Siraj signing was framed as part of Skechers’ continued push into Indian cricket, following Bumrah, Yadav, Kishan, and Bhatia.
Q: What does Kriti Sanon specifically represent? She’s positioned as the face of Skechers’ fashion and lifestyle categories, tied to the Skechers Street sneaker line — distinct from the cricket-focused athletes.
Q: Is this list final for all of 2025–2026, or could it change? Skechers adds to its roster periodically (Siraj and Yadav were both fairly recent additions), so treat this as current as of your search date rather than a fixed year-long list — I’d recommend a quick check closer to any specific campaign date if it matters for your use case.
Want me to dig into any one ambassador’s deal specifics (categories, campaign visuals, contract scope) or check whether this list has shifted since?
