Shah Rukh Khan is Zomato’s current brand ambassador, in one of the most high-profile celebrity signings in India’s food-delivery space. Zomato announced this “landmark association” with the global superstar, welcoming him as its new brand ambassador.
Note: Zomato itself is now legally part of Eternal Limited — the company was renamed from Zomato Ltd to Eternal Limited in 2025, having previously been called DC Foodiebay Online Services (2010–2012) and Zomato Media Ltd (2012–2021). It was founded on January 18, 2010, by Deepinder Goyal and Pankaj Chaddah, is headquartered in Gurugram, Haryana, and is a constituent of both the BSE SENSEX and NSE NIFTY 50. Deepinder Goyal served as CEO & MD from 2010, with Albinder Dhindsa taking over as CEO from 2026. Zomato remains the consumer-facing brand name even though the parent company is Eternal.
Ambassador Details — Current
Shah Rukh Khan
- The partnership followed Khan’s appearance in Zomato’s campaign “Fuel Your Hustle,” which focuses on the consistent efforts behind various individuals’ success.
- Zomato’s Marketing Head, Sahibjeet Singh Sawhney, said: “Shah Rukh Khan’s journey, from humble beginnings to global icon, mirrors the grit and persistence we believe in… His influence transcends generations and borders and is a reminder for India to keep at it.”
- Khan himself said: “Zomato’s story is one of hustle, innovation and a love for bringing people closer to what they cherish most, great food. It’s a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India.”
- The collaboration spans television commercials, digital campaigns, print advertisements, and outdoor activations.
- The signing comes as Zomato battles rival Swiggy for a larger share of India’s fast-growing online food delivery market, leveraging Khan’s cross-generational appeal for consumer engagement.
- The campaign has drawn some mixed reactions and media commentary, with at least one piece questioning whether the high-budget SRK ad was “a diversion from real issues” facing the company.
Historical Context
The search results don’t surface a detailed list of Zomato’s ambassadors before Shah Rukh Khan — the company has historically leaned more on its own witty, meme-driven social media marketing voice (a well-known differentiator in Indian brand marketing) rather than a consistent string of celebrity faces, which makes this SRK deal a notable strategic shift toward star-power-led brand building, especially as competition with Swiggy intensifies.
Important Distinction — Not a Real “Ambassador Program”
Worth flagging: there’s a separate “Zomato Brand Ambassador” influencer/referral program, which is unrelated to the celebrity ambassadorship. This program invites everyday influencers and food content creators in India — requiring a minimum of just 200 followers on platforms like Instagram, Facebook, or ShareChat — to promote Zomato and earn referral commissions. This is a grassroots micro-influencer scheme, not a celebrity brand ambassador role, so it’s worth distinguishing the two if this is what you were asking about.
FAQ
Q: Who is the current brand ambassador of Zomato?
A: Shah Rukh Khan, announced in connection with the “Fuel Your Hustle” campaign.
Q: What is the “Fuel Your Hustle” campaign about?
A: A campaign celebrating hard work, consistency, and “the quiet grind” behind success stories, tying Zomato’s food-delivery mission to everyday ambition and perseverance.
Q: Why did Zomato pick Shah Rukh Khan specifically?
A: Zomato cited his personal story of rising “from humble beginnings to global icon” as mirroring the grit and persistence the brand wants to associate with, plus his broad cross-generational and cross-border appeal.
Q: Is this related to competition with Swiggy?
A: Reporting frames the signing partly as a competitive move — Zomato is trying to gain ground on Swiggy in India’s online food delivery market, and a major celebrity face is one lever to boost consumer engagement.
Q: Is “Zomato Brand Ambassador” also an influencer program regular people can join?
A: Yes — separately from the Shah Rukh Khan deal, Zomato (via a partner platform) runs a referral/influencer program open to content creators with as few as 200 social media followers, letting them earn commissions for promoting the app.
Q: Is Zomato still called “Zomato” as a company?
A: The consumer brand is still Zomato, but the parent company was renamed Eternal Limited in 2025 (it also owns Blinkit, the quick-commerce arm).
Q: Who leads Zomato/Eternal now?
A: Albinder Dhindsa became CEO in 2026, succeeding co-founder Deepinder Goyal, who had led the company since its founding in 2010.
